5 reasons why visitors leave your business website too soon

The online environment is now a natural part of the functioning of our society. Just as people used to walk down the street and individual shops or companies would try to attract their attention with their shop window or advertisement in the newspaper, today websites compete for this attention.

It’s increasingly common for people to reach for their phone, tablet, or computer as the first step in searching for a suitable supplier of goods or services. Through this search, they can also land on your website. If they even clicked on your paid online advertisement, then you paid for their visit.

It would be a shame, then, for a visitor to your business website to conclude that it is not suitable for them and quickly leave.

So how can we prevent people from leaving your site too quickly? Let’s take a look at the reasons that most often lead website visitors to such a decision.

1. Too much promotion and advertising

Often, a visitor is literally bombarded with advertising calls upon arrival on the website, especially if it is an e-shop. Too many “special offers”, “unique discounts”, “offer only today” etc. can literally sicken them. Even though we, as e-shop owners, want to appeal to their emotional side, if you unleash an avalanche of advertising attractions on the web, the customer often gets scared and leaves.

The visit to your website or e-shop should be a moment when the visitor will feel very comfortable. When they find out what interests them and you also allow them to buy the said item or services. Non-intrusive options to get an additional discount or to consider a good offer should come only when the customer is prepared for it.

2. Outdated information

Website visitors are often disappointed to find out that the information you present to them is, for example, several years old and related to perhaps a previous version of the product or service you offer.

It’s good to state when the information was written or last updated for each informational page.

Regularly go through the content of your pages. If some information is more than a few years old, check if it is still valid. If so, it is appropriate to add on the website information that this information is still valid and usable even today.

3. Unclear next step

So the visitor has read interesting information about your offer, and what now? They don’t find a guide on how to proceed further on the page. Therefore, they often close the browser, or go to another tab where they already have completely different websites loaded – perhaps your competition.

You should strive for each webpage to offer a clear and hassle-free way to proceed to the next step. For example, go to another page on your website related to a given topic. Or an easy way to purchase the mentioned product or services. Or to contact your sales department for more information.

4. Waiting for pages to load

The patience of web visitors has its limit. They are able to cope with a slightly longer delay when loading pages when they visit for the first time. But if you force them to wait for pages to load every time they click, they will soon get bored of it. And find a faster page.

By the way, the loading speed is one of the watched points of our free report.

Media optimization

Even though you want to offer the best experience or view to potential customers, avoid using too large images or photos. Today’s mobile can take a photo that takes up several megabytes of disk space. That’s completely unnecessary for web use.

Working with video

The same rule applies to the use of video. Less is sometimes more. And don’t forget to leave the video playback to the reader of the website. There is nothing worse than when a loud video starts playing immediately after the page loads. If the user reads your webpages somewhere where there are also other people, it can be a very unpleasant situation for them.ace.

5. Poor mobile optimization

At a time when most users access the web via mobile devices, it is critical that your website works flawlessly on all types of screens. If content does not display correctly on mobile phones, texts extend beyond the edge of the screen, or buttons are too small for touch, visitors quickly leave.

What does this mean for youená

A successful corporate website is not just about nice design or the latest technologies. It’s primarily about creating a pleasant and functional environment for your visitors. The above five reasons are among the most common causes of people leaving websites prematurely. The good news is that all these issues can be addressed.

Regular checks and maintenance of the website should be part of your business routine, just like cleaning the office or updating price lists. Investing in a quality website will pay you back in satisfied visitors who turn into customers. And that’s what it’s all about – for your website not just to be a shop window, but a real helper in developing your business.

If you’re unsure about the state of your website, we offer a free consultation where we analyze your website and suggest specific steps for its improvement.

Pokud si nejste jisti stavem vašeho webu, nabízíme bezplatnou konzultaci, při které váš web analyzujeme a navrhneme konkrétní kroky k jeho vylepšení.