How We Won IEA 2025: Case Study of a Project with 629% ROI
In November, our team won two awards at the 18th Internet Effectiveness Awards ceremony.
Honestly – it’s great to see the work we do every day receive such recognition.
But what excites us even more is that the award goes to a project that truly delivers, bringing concrete results to our client. Let’s take a detailed look at it.
How It All Started
We’ve been working with UOL for some time. Previously, we created a successful website for their payroll accounting courses, so we understood how their customers think and what they need.
One day, we sat down with Jana Jáčová, the accounting firm owner, and put our heads together. We thought: What if customers had a complete overview of all courses in one place and could choose exactly what they need?
Instead of several separate websites – one central hub. Simple navigation. A few clicks and you’re registered.
So that’s what we built.
What We Actually Created
Project: Web portal for live online accounting and tax courses
URL: https://kurzy.uolakademie.cz/
Who It Was For
The target audience is quite broad:
- Accountants and tax advisors
- Entrepreneurs who want to understand their accounting
- Administrative assistants
- Others interested in education in this field
What We Wanted to Achieve
1. Easy Purchase Process
No complications. Select a course, pay, and you’re in. We chose to go with proven tools we know well:
- WordPress as the foundation
- SimpleShop for e-commerce
- Pays payment gateway for secure transactions
2. Intuitive Member Area
This was crucial for us. We didn’t want just a place to connect to live broadcasts and then watch recordings.
Our goal was to create a live version of a full-featured learning management system (LMS). That’s why we custom-built the member section.
The Numbers That Speak for Themselves
Investment
⏱️ Implementation time: 2 months
- Website and member area development
- Advertising campaign (by UOL Akademie)
E-commerce B2B Results
📈 ROI: 629%
This means every dollar invested in the project earned $6.29 back.
Why It Worked
When I think about why the project works so well, I see three key factors:
1. Clear Vision from the Client
Jana Jáčová knew exactly what her customers needed. We didn’t have to guess or experiment. We had clear requirements and could focus on execution.
2. Proven Tools + Custom Solutions Where It Makes Sense
WordPress, SimpleShop, and Pays are tools we know inside out. We know what to expect from them and can quickly respond to any issues.
But we custom-built the member section. We invested time to ensure the user experience was truly excellent – and it paid off.
3. Fast Implementation
Two months from brief to launch. That’s important – when you have a good opportunity, you don’t want to wait six months for the website to be ready.
This Isn’t Our First Success
By the way – this is the second IEA award our team has won.
In 2024, we received awards in three categories for another project, also in online courses.
For us, this means one thing: our company consistently creates projects that work long-term and bring clients measurable results.
And that’s exactly why we’re here.
Key Takeaways
If you’re planning a similar project, here are some lessons we’ve learned:
✅ Choose tools you know – There’s no time for experiments when you want quick results
✅ Invest in UX where it matters – In our case, it was the member section
✅ Speed has value – Two months vs. six months can mean the difference in revenue
✅ Measure results – 629% ROI isn’t luck, but the result of careful planning
💬 Have a Similar Project?
If you’re dealing with online courses, membership areas, or e-commerce projects and need guidance, I’d love to chat.
Book your free 15-minute consultation – let’s see if we can help.